5-HOUR ENERGY × FORTNITE

UEFN experience that turned product into gameplay (flavor teams + power-ups with unique abilities), extended via streamer-led live competition (12 rounds), community tournament ($10K prize), TwitchCon-adjacent mobile sampling, and Overkill Gaming influencer activation (PC giveaway + liquid-cooled build).

ECD: owned end-to-end; led marketing + legal guardrails; directed vendors/contracts through completion.

BIG GRILL ENERGY

Culture-led LTO unveiled with Brian Baumgartner via exclusive Food & Wine, amplified by BBQ creators and sustained with “last chance” giveaway/drop content.

ECD: overseeing external creative + influencer vendors; creative sign-off; partnered with internal marketing/legal on launch readiness.

Top metrics: sold out <5 min on launch day + <24 hrs every drop; 252 placements / 281M+ impressions; 92% pos/neu sentiment + 8.8% purchase intent vs 5.7% benchmark; 28% organic search clicks + 15% YoY brand search lift.

5-HOUR ENERGY × VERSTOLO

Limited-edition luxury accessory drop: refillable cufflinks engineered to hold ~one 5-hour ENERGY shot (12K gold-plated sterling silver + stainless). Launched with Flavor Flav debuting the piece during a U.S. Women’s Water Polo sendoff event; supported by creator/influencer content.

ECD: overseeing outside creative vendors and influencer creative; creative sign-off through launch.

MAIN CHARACTER ENERGY

Social-first LTO built from the “main character energy” trend: creator-led drop cadence (4 weeks) launching May 22, 2024; limited-edition “swicy” watermelon/lime/chili flavor; UGC-forward rollout.

ECD: overseeing outside creative vendors and influencer creative; creative sign-off; partnered with internal marketing/legal on launch readiness.

GENERAL MILLS

Built and oversaw an enterprise social design system (primary SHOWN: Betty Crocker) that scaled across recurring formats, channels, and aspect ratios.

Creative lead: set the visual/motion rules + template library; directed execution and QA/approvals to keep output coherent and platform-native at volume.

Brands supported include Pillsbury, Old El Paso, Annie’s, and Ratio.

HUMMER EV × CALL OF DUTY

In-game drivable vehicle integration supported by Launch :60 (“Reporting for Call of Duty”), :10 teaser (“Dust”), and “The 18 Million Person Test Drive” case study.

ACD: :60 script concept; ideation across assets; partner reviews with Activision.

AWARDS: The D Show (Black D + Silver); The One Show (Gaming Merit)

HUMMER EV DECLASSIFIED

:90 hero cut + modular owner-education chapter system (19 videos)

ACD: on set; led edit/color finish; oversaw 3D open/close + sound design through partner teams; approvals through client sign-off.

DENALI EV

Creator-led TikTok reveal built as a single “epic one-shot,” supported by BTS.

ACD: concept + creator approach; creator executed production.

AWARDS: D Show Silver (All In Under 50K)

WE WILL ROCK YOU

Demonstrated Super Cruise using a culture-native proof point: a clapping anthem that makes hands-free driving feel instantly relevant on the way to the show.

ACD: owned casting + wardrobe; sat in edit, color, and sound sessions through finish; approvals via ECD + client sign-off; music built around Queen.

WORLD’S BIGGEST TWEET

Social-first stunt + :60 where precision drivers carved an actual “tweet” into a dried lakebed (2,500+ stakes, 110,000 ft rope; shot from ~12,000 ft).

ACD: concept-to-finish; on-site shoot lead; edit/color/sound + legal review through delivery.

Awards: D Show Shortlist (Integrated Campaign)

WEEKEND STARTS NOW

Platform-native extensions including Pinterest UI-mimic ads and a “two pins” video where talent breaks frame across weekend scenarios, plus office-life social videos (email + printer) teasing “hang in there, the weekend is coming.”

ACD: co-created and led social concepting + scripting; oversaw social finishes for platform-native execution.

CHEVY SOCIAL

VP, Creative Director on Chevrolet NA always-on social. Built weekly cadence across 18 channels; led 10-person team; shot 16:9 with planned cutdowns for 1:1, 2:3, 4:5 & 9:16.

Highlights include 100 Years of True, Corvette Coffee, CMA Fest Carpool Mashup, New Tunes Test Drive (ft. Runaway June), Truck Legend, ’Ring Hot Lap Teaser, Valentine’s Day.

CHEVY BLAZER

Fashion-led social tease that introduced the 2019 Blazer by staging a hand-tailored blazer “closet” reveal. Built to behave like lifestyle content, spark comment-thread speculation, and earn pickup beyond owned channels.

VP, CD: concept + social executions through approval and launch.

WINGING OUT

24-hour Wingstop.com takeover + social extension built from a real annual conversation spike.

ACD: co-created concept and sold first version; led creative approach across web + social. Results: +39% sales (day-of), 32k+ Twitter engagements.

Awards: KC ADDY Best of Online/Interactive; 2× Gold; 1× Silver

OUR THING IS WINGS

First national equity campaign spanning TV, OOH, radio, and in-store.

ACD: on-site for full shoot; sat in edit/color/sound through finish; owned campaign design system across touchpoints.

WINGSHOP 

Experiential merch launch in NYC sneaker culture with Rick Ross; creator/media event + WingShop merch/lifestyle photography system.

ACD: execution ownership; oversaw casting + photoshoot; directed/oversaw WingShop design system (with Edwing Mendez); HELPED coordinate external experiential execution partner.

Reported results: ~20M impressions + $3M PR value

 WINGSTOP GREEN ROOM

Experiential + social platform bringing fans backstage at live events (SXSW, Brooklyn Hip Hop Festival, Billboard Latin Music Awards, NFL Draft).

ACD: concept-to-execution; built the physical “green room” system (set design + custom typography), oversaw talent/interviews (incl. Combat Jack), and engineered live social moments.

Results: 185k+ Periscope viewers, ~192 days watch time, +2.5k Snapchat followers.

Award: KC ADDY Silver

TAKE 5 REMIX THE WORLD

One-weekend national sampling event that converted trial into real-time participation: napkin featured 25 words; users tweeted any two words at @take5 (#myTake5) and received a unique creative “remix” reply mapped to each word pair.

ACD: designed + animated all animated response assets; collaborated on static design/photography; supported live response execution.

LITTLE DREAMERS

:60 brand film

Spot crafted as a quiet, hopeful story about kids’ dreams and the care behind them.

ACD: co-created concept + wrote script with partner

SPRINT SOCIAL

Motion-led always-on series highlights for Sprint: Family Share Plan, SPRINT•ION•ARY, #CANYOUNOT, LIFEHACKS.

ACD: concepted + animated series formats; led on-set production for Family Share Plan (incl. wild lines/end cards); co-created Family Share Plan; WEEKLY PRODUCT + CHANNEL PHOTOGRAPHY; ran weekly client alignment with Strategy.

HOTEL HELL VACATION

Challenger launch platform using the Griswolds to dramatize “hotel hell vs. vacation rental freedom,” ignited in Super Bowl XLIV and extended through a short film, microsite, interactive game, social, and banners.

SR. INTERACTIVE AD: co-created platform; designed the website, banners, and game; oversaw interactive builds (game + banners) through delivery. Also launched and grew Clark Griswold social accounts to 103K+ followers/fans pre-air (organic, no paid). Reported impact: +500% daily unique visitors next day; ~1M incremental page views post-air.

Awards: Effie Gold; One Show Branded Entertainment Merit; Webby Honoree; 2× Shorty Finalist; AD STARS Bronze + finalists; Golden Drum shortlist; Seattle/District ADDYs; DiVA.

BANNER OF DOOM

Interactive banner concept using a “collapse” mechanic to turn a standard placement into an event.

INTERACTIVE AD Intern (CP+B): co-created concept with Matthew Weiner; presented to mentors Jeff Gillette + Neil Heymann who sold it to Jeff Benjamin; execution completed by agency team.

Proof: 50+ sec avg interaction vs ~11 sec benchmark.

Awards: Cannes Cyber Lion Bronze; One Show Interactive Silver; LIA DIGITAL MEDIA FINALIST; Webby Nominee.