DO COOL SHIT
DO COOL SHIT
KRIS LAYHER // CREATIVE DIRECTOR // ART DIRECTOR

HUMMER EV X CALL OF DUTY

In-game drivable vehicle integration supported by Launch :60 (“Reporting for Call of Duty”), :10 teaser (“Dust”), and “The 18 Million Person Test Drive” case study.

ACD: :60 script concept; ideation across assets; partner reviews with Activision.

AWARDS: The D Show (Black D + Silver); The One Show (Gaming Merit)

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HUMMER EV DECLASSIFIED

:90 hero cut + modular owner-education chapter system (19 videos)

ACD: on set; led edit/color finish; oversaw 3D open/close + sound design through partner teams; approvals through client sign-off.

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DENALI EV

Creator-led TikTok reveal built as a single “epic one-shot,” supported by BTS.

ACD: concept + creator approach; creator executed production.

AWARDS: D Show Silver (All In Under 50K)

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WE WILL ROCK YOU

Demonstrated Super Cruise using a culture-native proof point: a clapping anthem that makes hands-free driving feel instantly relevant on the way to the show.

ACD: owned casting + wardrobe; sat in edit, color, and sound sessions through finish; approvals via ECD + client sign-off; music built around Queen.

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WORLD’S BIGGEST TWEET

Social-first stunt + :60 where precision drivers carved an actual “tweet” into a dried lakebed (2,500+ stakes, 110,000 ft rope; shot from ~12,000 ft).

ACD: concept-to-finish; on-site shoot lead; edit/color/sound + legal review through delivery.

Awards: D Show Shortlist (Integrated Campaign)

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CHEVY SOCIAL

VP, Creative Director on Chevrolet NA always-on social. Built weekly cadence across 18 channels; led 10-person team; shot 16:9 with planned cutdowns for 1:1, 2:3, 4:5 & 9:16.

Highlights include 100 Years of True, Corvette Coffee, CMA Fest Carpool Mashup, New Tunes Test Drive (ft. Runaway June), Truck Legend, ’Ring Hot Lap Teaser, Valentine’s Day.

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WINGING OUT

24-hour Wingstop.com takeover + social extension built from a real annual conversation spike.

ACD: co-created concept and sold first version; led creative approach across web + social. Results: +39% sales (day-of), 32k+ Twitter engagements.

Awards: KC ADDY Best of Online/Interactive; 2× Gold; 1× Silver

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OUR THING IS WINGS

First national equity campaign spanning TV, OOH, radio, and in-store.

ACD: on-site for full shoot; sat in edit/color/sound through finish; owned campaign design system across touchpoints.

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WINGSHOP 

EXPERIENTIAL EVENT X WINGSHOP LAUNCH

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 WINGSTOP GREEN ROOM

EXPERIENTIAL EVENTs X SOCIAL

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LITTLE DREAMERS

CHILDREN’S HEALTH TV :60

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SPRINT SOCIAL

CHANNEL HIGHLIGHTS

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HOTEL HELL VACATION

HOMEAWAY.COM SUPERBOWL CAMPAIGN

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