HUMMER EV DECLASSIFIED
:90 hero cut + modular owner-education chapter system (19 videos)
ACD: on set; led edit/color finish; oversaw 3D open/close + sound design through partner teams; approvals through client sign-off.
DENALI EV
Creator-led TikTok reveal built as a single “epic one-shot,” supported by BTS.
ACD: concept + creator approach; creator executed production.
AWARDS: D Show Silver (All In Under 50K)
WE WILL ROCK YOU
Demonstrated Super Cruise using a culture-native proof point: a clapping anthem that makes hands-free driving feel instantly relevant on the way to the show.
ACD: owned casting + wardrobe; sat in edit, color, and sound sessions through finish; approvals via ECD + client sign-off; music built around Queen.
WORLD’S BIGGEST TWEET
Social-first stunt + :60 where precision drivers carved an actual “tweet” into a dried lakebed (2,500+ stakes, 110,000 ft rope; shot from ~12,000 ft).
ACD: concept-to-finish; on-site shoot lead; edit/color/sound + legal review through delivery.
Awards: D Show Shortlist (Integrated Campaign)
WINGING OUT
24-hour Wingstop.com takeover + social extension built from a real annual conversation spike.
ACD: co-created concept and sold first version; led creative approach across web + social. Results: +39% sales (day-of), 32k+ Twitter engagements.
Awards: KC ADDY Best of Online/Interactive; 2× Gold; 1× Silver
OUR THING IS WINGS
First national equity campaign spanning TV, OOH, radio, and in-store.
ACD: on-site for full shoot; sat in edit/color/sound through finish; owned campaign design system across touchpoints.
WINGSHOP
EXPERIENTIAL EVENT X WINGSHOP LAUNCH
WINGSTOP GREEN ROOM
EXPERIENTIAL EVENTs X SOCIAL
LITTLE DREAMERS
CHILDREN’S HEALTH TV :60
HOTEL HELL VACATION
HOMEAWAY.COM SUPERBOWL CAMPAIGN