The Project Scope

A cross device project powered by Xbox Live

Users are driven to interact with different ad experiences over multiple devices by unlocking in-game and avatar items during each experience. The user can log on to MSN for a live chat with the developers, check out his rank and compare it to his friends over mobile and experience a breadth of content on their tablet. All this fueling and automatically updating his Xbox at home full of Gears of War 3 goodness like themes, map packs and special items. Hoorah!

My Role: Concept and Mobile Design